Conviva, an over-the-top TV data business, said it raised $40 million in strategic funding from new and existing investors.
Participating in the round of funding were existing investors Time Warner Investments, New Enterprise Associates and Foundation Capital, plus a new investor, Future Fund.
Conviva has software sensors that are deployed on 2.5 billion devices globally and measure more than 1 billion streaming minutes per day of premium video for HBO, Sky Turner and other content companies.
The company said it saw 80% growth in viewing minutes in 2016 and expects 150% growth in 2017.
Read more at broadcastingcable.com.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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