Comcast Broadens Olympics Commitment

Comcast and the U.S. Olympic Committee have inked a deal that will make Comcast an “official partner” of the USOC through 2020.

Financial terms were not announced, but the deal includes the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea, and the 2020 Games in Tokyo.

The agreement allows for the Team USA marks to be used in advertising and marketing for the Comcast, Xfinity, and Comcast Business brands, while also making Comcast the official Internet, video distribution, wireless, home security, and business services provider for the 2018 and 2020 U.S. Olympic and Paralympic teams

Comcast NBCUniversal holds the U.S. media rights to the Olympic Games through 2032. For the 2017 summer games in Rio, NBCU presented 6,755 hours of programming across 11 linear networks and at and the NBC Sports app. Comcast also featured that combined TV and OTT coverage on its X1 platform.

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“Bringing the Olympic and Paralympic Games to America is an honor and a privilege, and I’m especially proud that our brand will now be aligned with the Olympic rings in the U.S., the U.S. teams themselves, and the qualities they represent,” Brian Roberts, Comcast’s chairman and CEO said in a statement. “Our entire company comes together – combining the incredible storytelling of NBCUniversal and the technology of Comcast – to deliver something truly special to millions of people.  Our new partnership with the USOC further extends our support of Team USA, and we look forward to creating new and wonderful Olympic experiences for years to come.”

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“We are thrilled to welcome Comcast into the USOC family of partners and know this relationship will have a significant impact on the Olympic and Paralympic movements in the United States,” added USOC CEO Scott Blackmun. “Comcast’s support of the USOC, coupled with an unparalleled ability to connect fans of Team USA with engaging content, represents a great opportunity, and we can’t wait to get started.”