Comcast Adds Interactive Features to X1 for March Madness

Comcast has added some enhancements to the Sports app on its X1 platform for set-top boxes as March Madness gets underway.

Among the enhancements that tie into the men’s college basketball tournament, the app features a special tile that displays the top-seeded teams in each region, a schedule of dates for each round, and access to previous results.

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X1 subs can also use the app to track a regional bracket or zoom out for a look at the full tournament.

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Those customers can also pull up the bracket by uttering, “Show me the bracket,” or the fuller March Madness experience on the platform by saying “NCAA Tournament” into the X1 voice remote. Comcast has also set up other voice commands that can display “knowledge cards” with team stats and comparisons if they say, for example, “Georgia State basketball.”

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Comcast is also letting X1 subs restart all tournament games airing on TBS, TNT and truTV that are in progress via its Instant on Demand system. 

Meanwhile, Sling TV, Dish’s OTT TV service, is giving March Madness fans a free taste.

Consumers who are new to the service can watch three hours of games for free during the first round today (March 15) and tomorrow (March 16) on Google Chrome browsers.

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