Comcast AdDelivery Targets Ad Unity

Comcast AdDelivery, a service of Comcast Wholesale, has launched an integrated promotional content management system for cross-channel spots used by cable television networks and other content owners. 

The solution provides a single platform for cable operators and multichannel video programming distributors (MVPDs) to manage promotional content and national, regional or local media placements purchased by the content owner, the company said.

Comcast AdDelivery said the solution also features a quality control solution that supports a wide range of video and audio formats, meaning that promotional content can be transcoded into the exact required receiver format, saving extra steps in the content management workflow.

The new promo workflow, which can be used to upload, store and track cross-channel spots and other promotional content, also integrates with Comcast AdDelivery’s ad management solutions, enabling a the unified delivery of “tune-in” TV spots and other promotional content into the traffic management systems used by TV networks, individual broadcast TV stations and cable operators.

“Comcast Wholesale is committed to bringing simplified solutions to the distribution ecosystem that revolutionize and drive efficiency into an extremely complex marketplace,” said Todd Porch, VP of Comcast Wholesale, in a statement. “With cross-channel promotion becoming increasingly important for driving viewership, these enhancements serve as yet another example of how our innovation is keeping our customers at the forefront of the market.”

Comcast AdDelivery said it currently provides ad distribution services for over 10,000 national, regional and local advertisers, and is capable of delivering tens of thousands of HD and SD ads per day within less than two hours via Comcast’s 100G fiber backbone.