CNN’s Great Big Story Names Senior VP of Ad Sales

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CNN’s short digital film unit Great Big Story has named Christine Cook as senior vice president of global sales and brand strategy.

Cook, who had been senior VP and global head of advertising partnerships for Flipboard, will report to Katrina Cukaj, executive VP of portfolio sales and client relationship for Turner Ad Sales, and Rani Raad, president of CNN International Commercial.

Related: CNN’s Great Big Story Lands on Xumo’s OTT Lineup

In her new post, Cook will focus on revenue strategy and advertising growth for the company.

“Over the past two years, Great Big Story has traveled the world to bring a growing community of fans untold and inspiring stories, while forging innovative content partnerships rooted in the same commitment for marketers,” Cukaj said. “We’re thrilled to have Christine onboard to lead this next chapter in Great Big Story’s global sales expansion.”

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.