Cheddar, a tech and business news network focused on younger audiences, said it has added another distribution outlet via a carriage deal with fuboTV.
fuboTV, an OTT TV service focused on sports programming, announced last fall that it had more than 100,000 subs.
The carriage agreement expands Cheddar’s reach with so-called virtual MVPDs, as it has similar pacts with Sling TV, Hulu, YouTube TV, and Philo, the entertainment-focused OTT TV service launched late last year.
Cheddar, which recently inked a deal to acquire Viacom’s MTV Networks on Campus distribution platform, also has distribution deals with more traditional pay TV distributors such as Comcast and Altice.
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