HBO Max said that Pia Chaozon Barlow is returning to the company from Netflix as senior VP of program marketing.
Chaozon Barlow, who helped launch Girls, Silicon Valley and The Newsroom in her previous 10-year stint at HBO, will work with Peter Sherman, also senior VP of program marketing, on the streaming service’s original programs.
“It gives me great pleasure to welcome Pia Chaozon Barlow back to the family,” said Chris Spadaccini, chief marketing officer of WarnerMedia Entertainment and Direct-to-Consumer. “Pia’s innovative thinking, proven track record, collaborative spirit, and institutional knowledge of the streaming business will add tremendous value to our team as we build a new brand of Originals to differentiate HBO Max.”
Chaozon Barlow will report to Spadaccini.
“Pia and Peter make for a dynamic duo, and by dividing the slate, we’ll be able to efficiently manage the business at scale, while ensuring that we have expert marketing leadership dedicated to each show,” Spadaccini said.
At Netflix, Chaozon Barlow was head of marketing, non-fiction and kids & family. Before that she was with 20th Century Fox and had an earlier post at Netflix.
Before HBO Max, Sherman ran marketing strategy for TBS and TNT. He joined Turner from Google.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.