NBC's free stream notwithstanding, broadcast TV remains the Super Bowl venue of choice for those without a ticket to the Big Game.
According to a Consumer Electronics Association survey of the 79% of only adults who say they plan to watch the game, 71% say they will watch it live on TV, while only 5% say they will watch live online--NBC will stream the game live for free online.
Between those two percentages are a variety of viewing options for following the game: 8% say they will watch clips or highlights on broadcast TV; another 8% will follow via social media posts--Twitter, Facebook; 6% will watch online clips; 5% will follow news about the game online; 5% will DVR it for later viewing.
And among that same group, watching the game actually tops watching the ads: 46% say their favorite part of the game is, well the game; 36% favor the commercials; 9% say their favorite part of the game is food; 8% says it is the halftime show and the camaraderie of watching with friends.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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