GroupM has named Marissa Jimenez as president of Modi Media, its unit specializing in advanced advertising.
Jimenez, who had been vice president of advanced advertising and business development at Altice USA, succeeds Mike Bologna, who left to start his own addressable advertising business, One2 One. She will report to Rino Scanzoni, chair and CEO of Modi Media and the Midas Exchange.
Under Jimenez, Modi will focus on addressable TV, expanding adoption of over-the-top TV campaigns, and driving schedule optimization using data applied to linear TV and cross-platform campaigns.
“Marissa’s strong background on both the MVPD (multichannel video programming distributor) and technology sides of the business make her an ideal choice to continue the evolution and growth of Modi and provide our clients with continued leadership to make their data- driven television campaigns successful,” Scanzoni said. “As the first agency specialty business dedicated to advanced television, Modi continues to scale its offering incorporating cross- platform solutions utilizing non-linear digital formats.”
Prior to Altice, Jimenez spent nine years at Comcast, working in several of its business divisions, including Comcast Spotlight and Comcast Interactive Media.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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