Scripps Networks International has tapped long-time cable executive Barbara Bellini as its vice president of commercial affairs and operations and international program distribution. Based in London, Bellini reports to Scripps Networks International chief financial officer Simone Nardi.
In her new role, Bellini, who has more than 20 years experience in international program distribution, rights management and business affairs, will be responsible for the operational aspects of the program distribution division and support its expansion. She will also help manage programming deals for the international division, providing strategic support in structuring international programming deals and managing the content pipeline to ensure the most effective use of Scripps programming internationally.
“As we continue to grow Scripps Networks’ presence internationally, we are creating a team dedicated to expanding our reach around the world,” Nardi said in a statement. “Barbara’s extensive industry experience in international programming and rights management, along with her excellent negotiation skills and market savvy, will further strengthen our talented international team.”
Prior to joining Scripps Networks, Barbara held consulting roles at Channel 4 in the UK and A+E Networks, where she performed comprehensive competitive analyses and developed content and rights strategies. Prior to that, she served as senior vice president of Business Affairs, Acquisitions and Programming at Discovery Networks International, where she played a key role in over 30 new international channel launches, including the launch of flagship lifestyle network TLC. She also held senior leadership roles at National Geographic TV International and Channel 4 International, where she oversaw all international programming transactions and brokered key domestic and international content deals.
