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beIN Picks Metrological for TV App Play

beIN Media Group, the unit behind the beIN Sports network, has tapped Metrological to deliver a new integrated TV app experience for several types of set-top boxes.

beIN is using Metrological’s framework to bring its TV app experience to satellite and IP legacy and newer OTT-based set-tops for consumers in the Middle East, Turkey and North Africa.

“Metrological has made it painless for us to bring compelling OTT services and app content to our viewers on our set-top boxes,” Mohammed Al Subaie, executive director of commercial affairs, at beIN Media Group, said in a statement. “Consumers want the ability to watch what interests them the most and relates to their own viewing experience. Metrological ensures we now have the flexibility to enrich our exclusive services with related content based on personal preference, regional relevance or target group to the content line up, all integrated on the big screen.”

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Metrological uses an app platform and application framework that features an open source browser and software plugins. Other MVPDs and service providers working with Metrological include Comcast, KPN, Liberty Global, NOS, Tele Columbus, Delta and Ooredoo.