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AT&T Preps Mobile Entertainment Service: Reports

AT&T will soon join a growing mix of carriers and service providers that have developed and launched mobile entertainment services.

AT&T’s offering will “turn some heads” in January, company CEO Randall Stephenson said Tuesday at the UBS Global Media and Communications Conference, according toDeadline.

Stephenson didn’t offer many other details, other than that it would tie in AT&T’s acquisition of DirecTV and feature “new capabilities, integrated products, and pricing,” Deadline noted.

"We will get to put some details on this, announce it and launch it in January the idea that you put that portfolio of mobile stacked content together with a really robust wireless asset," Stephenson said, per The Hollywood Reporter.

Stephenson also said the coming offering would work within the parameters set by the FCC’s network neutrality rules.

On that, he didn’t pull any punches, holding that the Commission “has succeeded in creating first-rate jumbled mess.”

Any new mobile video offering from AT&T would come on the heels of Verizon’s “mobile-first” service go90 and Comcast’s recently launched Watchable offering for set-tops and mobile devices.

The exec also said AT&T is interested in developing more original programming, following up on DirecTV’s work around series such as You Me Her