Atlantic Broadband Tees Up Netflix Promo

Offering the gift of Netflix is becoming an increasingly popular customer-grabbing tactic among pay-TV providers.

Atlantic Broadband, one of several U.S. cable operators that offer direct access to Netflix via its leased TiVo platform, said it will boot up a promo centered on the popular subscription streaming service for the holiday season on Monday, November 3.

During the promo, which runs through December 31, new and returning customers who subscribe to any Atlantic Broadband TiVo bundle will also get three free months of Netflix. Eligible customers can pick from a range of double-play (TV and Internet) and triple-play bundles, with prices starting at $79.99 per month, the MSO said.

Consumers who take the offer will receive a Netflix promotion code within five to seven days of service installation. They must redeem the code via by February 15, 2015.

Atlantic Broadband joins a small but growing group of MVPDs that have used Netflix to drive new customers. Verizon Communications, for example, recently offered six months of Netflix and a $150 Visa gift card to new triple-play subscribers in the New York area. Dish Network tried a similar Netflix-focused promo earlier in the year to spark interest in its Hopper HD-DVR.

“Our goal is to seamlessly deliver customers with all the entertainment they want – whether that is their favorite cable programming or streaming content from the Internet – quickly, easily and right to their TV,” said David Isenberg, chief marketing and strategy officer, Atlantic Broadband, in a statement. “That’s why we integrated Netflix access into our TiVo bundles last spring and why we are so excited to launch this special holiday promotion. This three month Netflix gift subscription will make it easier for potential customers to enjoy the integrated Netflix experience we deliver through one device, on any screen in their home. We think it is a great way to kick off the holiday season.”

Atlantic Broadband serves more than 230,000 residential and business customers in Western Pennsylvania, Miami Beach, Maryland/Delaware, and Aiken, S.C.  Corporate cousin Cogeco of Canada is launching its own TiVo offering, which also features integrated access to Netflix, on Monday in Ontario.

Atlantic Broadband is deploying a TiVo model called the T6, which is essentially a leased version of the Roamio Plus. The T6 packs six tuners, 1 terabyte of storage, a CableCARD slot, and an integrated video transcoder for in-home streaming of live and recorded programming to smartphones and tablets.