AT&T is pledging $5.5 million to help feed first responders and healthcare workers during the coronavirus pandemic.
That starts with a $1.5 million contribution to the World Central Kitchen, the company said Thursday (April 2).
The kitchen is currently delivering packaged meals to nurses, doctors and EMTs. Money will also go to the Salvation Army, Feeding America and Team Rubicon, plus a "host" of additional local organizations AT&T will work with to get food to the most impacted areas.
"Together, these organizations will help create a network of expertise in food security, disaster response and community engagement to deploy the resources needed to reach the most vulnerable populations across the country," AT&T said.
AT&T is already looking after its front-line fighters, boosting the pay of employees in call centers and techs in the field.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.