Apple Expected to Announce Long-Awaited Streaming Service on March 25

Apple has announced a March 25 press event at its Cupertino, Calif. headquarters during which it is widely expected to announce the debut of a new streaming video service.

In press invitations, Apple is billing the event as “show time.”

“Given the word 'show' and the film-style intro, it does look as if this event will be all about Apple's forthcoming video service,” AppleInsider noted. Apple is said to have invited celebrities including Jennifer Aniston and Reese Witherspoon to the event, which will be held at the Steve Jobs Theater at 10 a.m. PST.

Bloomberg has described the platform as a competitor to Netflix and Amazon. But Apple has been dancing around a major video launch for years, and numerous iterations have been described.

According to numerous reports, Apple has spent upwards of $1 billion to produce original shows for its new platform.

Apple will also reportedly debut a revised news service at the event.

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!