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ANA Opposes Hawaii Privacy Bill

Association of National Advertisers

Advertisers are pushing back on a privacy bill currently in the Hawaii legislature.

The Association of National Advertisers has written the leadership of the legislature to oppose HI SB 1009.

Also Read: Maryland Reverses Veto of Digital Ad Tax

According to ANA, in a blog posted Wednesday (Feb. 17), the bill would impede consumer access to products and services, boost compliance costs for businesses hit hard by COVID-19 (which are usually passed on to consumers) and is "just another piece in the continuously evolving jigsaw puzzle of privacy regulation at the state level."

Also Read: Ad Group Offers Up Version of Privacy Bill

ANA has pushed for national privacy legislation as a way to avoid the compliance nightmare of a balkanized landscape of individual privacy laws by preempting them in favor of a national framework it argues "protects consumers and allows the data driven economy to thrive."