ANA Opposes Hawaii Privacy Bill

By ( Multichannel News ) published

Said it will hurt consumers and businesses

Association of National Advertisers

Advertisers are pushing back on a privacy bill currently in the Hawaii legislature.

The Association of National Advertisers has written the leadership of the legislature to oppose HI SB 1009.

Also Read: Maryland Reverses Veto of Digital Ad Tax

According to ANA, in a blog posted Wednesday (Feb. 17), the bill would impede consumer access to products and services, boost compliance costs for businesses hit hard by COVID-19 (which are usually passed on to consumers) and is "just another piece in the continuously evolving jigsaw puzzle of privacy regulation at the state level."

Also Read: Ad Group Offers Up Version of Privacy Bill

ANA has pushed for national privacy legislation as a way to avoid the compliance nightmare of a balkanized landscape of individual privacy laws by preempting them in favor of a national framework it argues "protects consumers and allows the data driven economy to thrive."

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.