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Altice USA Banks on Multiscreen, Addressable Advertising

Altice USA, the company comprised of the acquisitions of Suddenlink Communications and Cablevision Systems, said it will move deeper into the world of multiscreen addressable advertising via the acquisition of Audience Partners.

Terms of the deal were not disclosed, but the acquisition gives Altice USA a data-driven addressable ad platform that supports programmatic ad buying and support for multiple screens, including PCs, smartphones, tablets, TVs and billboards.

Audience Partners, founded in 2008, notes that ten MVPDs in the U.S. use its Privacy by Design IP targeting solution.

“By acquiring Audience Partners, Altice USA aims to build the most innovative, data rich, and intelligent advertising platform, offering our advertising and MVPD clients the ability to implement multiscreen addressability and advanced analytics,” Dexter Goei, chairman and CEO of Altice USA, said in a statement. “We are very pleased to welcome Audience Partners to the Altice USA family.”

“This is an extraordinary moment for Audience Partners as we join Altice USA,” added Jeff Dittus, chairman and CEO, Audience Partners. “We look forward to working with Dexter and the team to combine Altice USA’s expertise in addressable television with our unique addressable digital solutions to meet the evolving needs of all of our clients across all platforms.”