As some top sports leagues set plans to get back on the field of play amid the pandemic, others are still exploring options for stepping up to the plate.
Forecasting advertising spending during an unpredictable worldwide pandemic is easier than it sounds, according to Brian Wieser, global president, business intelligence, at media buyer GroupM.
The upfront picture has gotten a bit clearer as programmers lay out plans to present their programming and ad products for media buyers and clients.
As competitive as they are, the stations in our nation’s capital are at times sharing resources to get through the pandemic and keep viewers informed.
The television industry's top news stories, analysis and blogs of the day.
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