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Xfinity Home’s New Message

Comcast still hasn’t updated sub figures for Xfinity Home, its home security and automation service, for awhile (the official number has been 500,000-plus since mid-2015), but the company is starting to open up the marketing spigot with a new series of spots for TV and online.

Comcast, which recently closed a deal to acquire an important piece of Icontrol, will debut its latest Xfinity Home spot on Monday, April 10.

That 30-second ad, “Chores,” focuses on home safety and the platform’s support for real-time access to home cameras and 24/7 monitoring, albeit with a comedic spin:

Comcast said the above spot is part of a series of six that were developed by the company and its marketing agency partner, Digitas.

Below are two other spots, already on-air, that are tied to the campaign.

“Touch”:

 “Bedtime”: