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Verizon CEO Bails on CES

Is CES losing cachet?

Verizon Communications CEO Lowell McAdam has canceled his appearance at the annual Vegas confab, with the telco citing a schedule change, Reuters reported.

McAdam had been scheduled to appear on the “2012 CES Innovation Power Panel” on Wednesday, Jan. 11, along with Xerox CEO Ursula Burns and Ford CEO Alan Mulally. Verizon is looking into sending another exec to fill in.

The Verizon pullout comes after Microsoft last month announced that the 2012 CES would be its last, ending a two-decade run at the show.

“We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing,” spokesman Frank Shaw wrote in a blog post.

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