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Sony Pitches PS Vue-Amazon Fire TV Stick Bundle

Taking a page from the Sling TV playbook, Sony has been offering a free Amazon Fire TV Stick to subs who sign up for one of two PlayStation Vue multichannel packages – “Core” and “Elite.”

PS Vue extended access to the  Fire TV box and Fire TV Stick last month, and began to pitch the Fire TV Stick bundle on November 15, according to the service’s web site.

Per the fine print, new Core and Elite subs are in line for one Fire TV Stick per PS Vue account so long as they convert their free trials to paid subscriptions. Eligible subs receive a code that can be redeemed at Amazon.com for the streaming device through Jan. 15, 2016. Of course, they’ll also need have an account with Amazon.

Sony, which has not released PS Vue subscriber figures, also recently cut the price of its Core and Elite packages by $5 per month. Core currently sells for $54.99 per month, while Elite fetches $64.99 per month. PS Vue’s entry-level Access tier (steady at $49.99 per month) is not part of the Fire TV Stick promo.

But the Fire TV Stick tie-in is another example of how a new class of virtual MVPDs are bundling their services with streaming devices.

Sling TV, Dish Network’s OTT-TV service, is currently offering $50 off an Amazon Fire TV box or a Roku 3 player or a free Roku Streaming Stick to new subs who prepay for three months of service, which starts at $20 per month.