New research from Nielsen clearly reinforces the potential for pay-TV providers to use tablets and smartphones as “companion” devices for navigating television content.
About 70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, according to Nielsen’s mobile connected device report for the first quarter of 2011 — and usage while watching TV was the biggest chunk of time out of all the activities the survey asked about.
Tablet owners said 30% of time spent with their device was while watching TV, followed by “lying in bed” at 21%.
Smartphone owners said 20% of the time they use their smartphones is while watching TV, followed by “other activities” at 19%; with friends/family and “waiting for something” both at 12%; and in bed at 11%.
E-reader users spent 37% using them in bed, and only 15% while watching the tube.
Nielsen surveyed nearly 12,000 consumers who own tablets, e-readers and smartphones for the Q1 2011 Mobile Connected Device report.
Here’s a graphic from Nielsen showing the breakdown of usage time by activity:
Programming Note: Join execs from ESPN, Samsung, TiVo, HBO, Warner Home Video, CEA, Nielsen and Rovi at the Connected TV & 3D: Supplying the Demand conference in New York on Tuesday, May 24. Click here for more info: www.multichannel.com/connectedtv.
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