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I'm Paying How Much?! AT&T Uses Female Robot to Cut Bill Shock

Perhaps you’ll be less cranky and resentful paying your TV, Internet and phone bill if the individual fees are soothingly narrated to you.

That’s the theory behind AT&T’s “video bill,” a new service for U-verse Voice, TV and Internet customers that delivers an auto-generated, customized video animation explaining each of the elements of their monthly statement.

“The video bill is not merely a generic overview, but a line-by-line visual and audio tour of your individual bill, emailed directly to you and also available when you log in to your myAT&T account online,” John Donovan, senior EVP of AT&T technology and network operations, wrote in a blog last week outlining the feature.

According to the telco, it has experienced fewer customer calls about billing issues after rolling out video bill. A survey showed 90% of U-verse customers find the videos helpful, Donovan said.

The concept for the service was developed by SundaySky, which presented the idea to execs at the AT&T Foundry development center in Ra’anana, Israel. The telco said it worked with AT&T’s information technology group to launch the feature within 12 months.

Watch a demo of the AT&T video bill:


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