At Bat, Major League Baseball’s out-of-market, multiscreen OTT app/service, surpassed 2 billion minutes consumed for the month of August, the first time the app had crossed that milestone, MLBAM said, citing data from Adobe Analytics and comScore.
The 2.03 billion minutes consumed for the month (through August 30), beat earlier usage peaks for At Bat – 1.88 billion minutes in July 2017, and 1.82 billion in May 2016.
MLBAM said data shows that At Bat is approaching 10 billion minutes consumed for 2017, putting it on pace to surpass last year’s record 10.4 billion by early September.
August was the 17th straight in-season month in which users consumed 1 billion minutes via the At Bat app, going back to April 2015, MLBAM noted.
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