Skip to main content

Amazon Wastes Little Time Hawking HBO Now

Amazon wasted little time pitching HBO Now to customers after extending support for the standalone OTT offering to Fire TV boxes and the Fire TV Stick.

Amazon, which also supports HBO Now on its Fire tablets, emailed a promo on Sunday to customers with the subject line: “Get HBO Without a Cable Subscription” –  a message that is obviously targeted to cord-cutters and consumers who have never taken a pay TV subscription, but might be inclined to tap into the OTT offering to gain access to Game of Thrones, True Detective, Ballers and other HBO originals.

“Big premieres are available at the same time they air on TV,” Amazon’s promo notes, adding that new customers can jump on a 30-day free trial of HBO Now.

HBO Now, which runs $14.99 per month, is also supported on the Google Chromecast, the Apple TV, Android and iOS mobile devices, and Web browsers, and will be coming to Android TV-powered devices.  HBO Now distribution partners include Apple, Cablevision Systems and Verizon Communications.

The latest Amazon Fire TV and Fire TV Stick integration will give HBO Now the ability to ride the promotional power of Amazon.  HBO hasn’t announced sub figures for HBO Now, though one analyst puts it at as high as 1.9 million.