Blogs Advertise with Us By Next TV Staff last updated 25 October 2022 (Image credit: Future)Request our media kit. NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. Next TV StaffSocial Links Navigation More blogsWhy Sports Works Better on Free TV (Viewpoint)Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)LatestTrish Williford Joins WBTW Myrtle Beach Anchor TeamSee more latest ► Most PopularAttention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog) By Dan MouradianNovember 27, 2023As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)By Karen MagnaniNovember 21, 2023TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)By Jon KaplanNovember 20, 2023Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)By Travis HockersmithOctober 03, 2023The Future of YouTube Advertising: Blending Minds and Machines (Guest Blog)By John RuvoloSeptember 18, 2023Even With a Trove of Streaming Content at Their Disposal, Studios Will Struggle To Weather Writer’s Strike (Guest Blog)By Ian GreenblattSeptember 11, 2023Convergence Gives Publishers More Ways To Sell Their InventoryBy Dave DembowskiAugust 21, 2023Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)By Ron GutmanAugust 09, 2023A New Roadblock for Diverse Creators and Audiences (B+C Guest Blog)By Rosa MendozaJuly 31, 2023The FCC’s Nonexistent Role in Internet Streaming (B+C Guest Blog)By Michael O'RiellyJuly 28, 2023FCC Report Shows NextGen TV Is Broadcast’s Gold Standard (B+C Guest Blog)By Armstrong WilliamsJuly 10, 2023 MOST READ1Trish Williford Joins WBTW Myrtle Beach Anchor Team 2Holly Morris, ‘Good Day DC’ Co-Host, to Step Down 3March Madness Brackets Get Set, NWSL Kicks Off: What’s on This Weekend in TV Sports (March 16-17)4‘Ted Lasso,’ ‘Yellowjackets’ Top GLAAD Media Awards Winners 5Next Season of ‘Doctor Who’ on Disney Plus May 10