Elizabeth Dunn

Latest articles by Elizabeth Dunn

Addressable is giving ad buyers the ability to successfully target key audiences in a way that balances efficiency and scale.

SPONSORED: How Doubling Down on Addressable Technology Can Transform An Advertising Buy

By Elizabeth Dunn published

Sponsored
null

SPONSORED: Tools for Mastering Today’s Wild Media Market

By Elizabeth Dunn last updated

How brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach

Sponsored
null

SPONSORED: Addressable Advertising Redefined

By Elizabeth Dunn published

Sponsored
The first step in a smart media buy? Pinpointing media outlets, like DISH, that has national reach, access to live sports and top-tier programming.

SPONSORED: Reaching Live Sports Viewers With Advanced Advertising

By Elizabeth Dunn last updated

Sponsored
null

How Doubling Down on Addressable Technology Can Transform An Advertising Buy

By Elizabeth Dunn published

Viewpoint
null

Addressable Advertising Redefined

By Elizabeth Dunn published

Viewpoint
null

Exploring a Civil Rights Legacy Through The Lost Tapes: Malcolm X

By Elizabeth Dunn published

Viewpoint
null

Reaching Live Sports Viewers with Advanced Advertising

By Elizabeth Dunn published

Viewpoint
null

Tools for Mastering Today’s Wild Media Market

By Elizabeth Dunn published

Viewpoint
null

An Economical Way For Smaller MVPDs to Embrace OTT, IP

By Elizabeth Dunn published

Viewpoint