Addie Morfoot
Latest articles by Addie Morfoot

By Addie Morfoot Published
Marvel series grew its audience another 14% in its fifth week and ranked as the top SVOD show for April 12-18

By Addie Morfoot Last updated
Melissa McCarthy buddy comedy almost gathered a billion minutes of U.S. streaming

By Addie Morfoot Published
Jeffrey Katzenberg's startup spent $100,000 per minute to produce shows, and they'll soon be watchable for free under the Roku Originals banner

By Addie Morfoot Last updated
With viewership expanding 138% year-over-year, Amazon AVOD platform’s top operatives talk about the ‘Bosch’ spinoff, the ‘Leverage’ reboot, and the next slate of originals

By Addie Morfoot Last updated
Dot Bustelo’s 24/7 FAST channel, which synchronizes still images from contemporary international artists with instrumental music, gets added to Xumo and Byron Allen’s Local Now

By Addie Morfoot Published
Eight-part drama about a group of troubled teens banding together to save London leads another bummer week of post-pandemic viewing

By Addie Morfoot Published
Disney Plus series comes in third overall behind acquired series 'NCIS' and 'Criminal Minds'; Hulu makes originals chart debut

By Addie Morfoot Last updated
Matteo Petrelli and Shabbir Aqeel Danish debut a hub with access to curated content

By Addie Morfoot Published
The top subscription streaming services have already spent lavishly to conquer the Emmys and Golden Globes. They’re now targeting Oscar’s biggest prize, Best Picture

By Addie Morfoot Published
Bitmovin powers Discovery Plus, FuboTV, DAZN, BBC, RTL, RedBull Media House and The New York Times

By Addie Morfoot Published
For the second straight week, there were no breakout hits, and the ratings charts were dominated by reruns of ‘Grey’s Anatomy,’ ‘Criminal Minds’ … and ‘Cocomelon’

By Addie Morfoot Published
Viewership shot up 86% after the Duchess of Sussex zinged Buckingham Palace

By Addie Morfoot Published
Highly anticipated movie sequel garnered 1.4 billion minutes of viewing for the week of March 1-7

By Addie Morfoot Published
Chief product officer Raghu Kodige lays out the strategy behind the Korean CE brand’s recent $80 million investment in Alphonso

By Addie Morfoot Last updated
Former Lending Tree and Disney operative, now head revenue and growth for WarmerMedia, gets jiggy with the jargon in our exclusive Q&A

By Addie Morfoot Published
Nielsen's new weekly audience snapshot also show how Disney Plus' 'WandaVision' continued to build its audience leading into its finale

By Addie Morfoot Published
‘What I'm interested in with this service is documentary films that are more about the zeitgeist and that seems to be an area that is covered particularly well with magazines’ like ‘The Atlantic,’ he says

By Addie Morfoot Published
Off-network run of NBC series was the only show to surpass 1 billion minutes of total viewing for the week

By Addie Morfoot Last updated
Traditionally, differences between filmmakers and studios over final cuts have gone unresolved. But this time, a hungry streaming service needs content

By Addie Morfoot Last updated
Streaming service gets Best Picture shots for 'Mank,' 'The Trial of the Chicago 7' and 'Ma Rainey’s Black Bottom'

By Addie Morfoot Published
Research company's apple-and-oranges-ish audience metrics cast spell of hot show growing its audience week after week

By Addie Morfoot, Daniel Frankel Last updated
With cable operator announcing Flex device support for its Xfinity Stream app Thursday, speculation heats up that it will soon follow through on talks to port the platform into smart TVs sold by Walmart

By Addie Morfoot Published
Roku’s Kristina Shepard says frequency still needs improvement, however
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