Addie Morfoot
Latest articles by Addie Morfoot

By Addie Morfoot Published
Shonda Rhimes show captured more than 1 billion minutes of U.S. viewing for the fifth straight week

By Addie Morfoot Published
Netflix still dominates Nielsen's ratings report, but not as much for the week of Jan. 11-17

By Addie Morfoot Last updated
Exclusion of ‘The Office’ on Peacock, however, signals more headaches as research company looks to better measure the SVOD biz

By Addie Morfoot Last updated
Turns out you can cobble together basic cable reality shows pretty easily in a pandemic

By Addie Morfoot Last updated
New subscription streaming service is just an ‘incremental’ addition to existing linear channels, she insists, not a replacement for them

By Addie Morfoot Last updated
Following its ‘Wonder Woman 1984’ 'addendum,' research company is now dividing lists into ‘original series,’ ‘acquired shows’ and ‘movies’

By Addie Morfoot Published
Deal follows earlier distribution agreements with Roku Channel, Samsung’s TV Plus, Vizio’s SmartCast and Comcast-owned Xumo

By Addie Morfoot Last updated
DC Comics movie racked up nearly 2.3 billion minutes to total viewing to beat Disney-Pixar’s ‘Soul,’ according to updated figures

By Addie Morfoot Published
But research company’s new ranker notably excludes HBO Max and ‘Wonder Woman 1984’

By Addie Morfoot Last updated
The season 2 finale of the Disney Plus hit climbs higher than any non-Netflix show in the six-month history of Nielsen’s list

By Addie Morfoot Published
‘The Office’ was the most-watched SVOD show of all last year; Nielsen also starts tracking the ‘theatrical’ streaming biz

By Addie Morfoot Published
Research company's Dec. 7-13 weekly rankings reveal nearly 1.3 billion minutes of streaming time on Netflix

By Addie Morfoot Published
Vice President and General Manager, Amazon Fire TV, Amazon

By Addie Morfoot Published
Executive VP, Business Operations and Strategy, NBCUniversal’s Advertising Sales Division

By Addie Morfoot Published
Apple Business Leader for Video, News, Books, iCloud, Advertising, Fitness Plus and Apple One, Apple
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