Addie Morfoot
Latest articles by Addie Morfoot

Nielsen: ‘Bridgerton’ Backs Up Netflix’s ‘Biggest Original Series Ever’ Boast
By Addie Morfoot published
Shonda Rhimes show captured more than 1 billion minutes of U.S. viewing for the fifth straight week

Disney Plus Establishes Presence on Nielsen Weekly SVOD Rankings with 'WandaVision'
By Addie Morfoot published
Netflix still dominates Nielsen's ratings report, but not as much for the week of Jan. 11-17

Nielsen: Netflix Scores Big ‘Cobra Kai’ Season 3 Premiere
By Addie Morfoot last updated
Exclusion of ‘The Office’ on Peacock, however, signals more headaches as research company looks to better measure the SVOD biz

Discovery Plus to Launch with 1,000 Hours of Originals, Despite COVID
By Addie Morfoot last updated
Turns out you can cobble together basic cable reality shows pretty easily in a pandemic

Discovery Plus Chief Lisa Holme: Walking the Line Between Bold Disruption and Saving What’s Left of Pay TV
By Addie Morfoot last updated
New subscription streaming service is just an ‘incremental’ addition to existing linear channels, she insists, not a replacement for them

Nielsen: ’Bridgerton,’ ‘The Office’ and ‘Soul’ Top Revised Streaming Metrics Strategy
By Addie Morfoot last updated
Following its ‘Wonder Woman 1984’ 'addendum,' research company is now dividing lists into ‘original series,’ ‘acquired shows’ and ‘movies’

Redbox Free Live TV Adds Country Channel Circle Network
By Addie Morfoot published
Deal follows earlier distribution agreements with Roku Channel, Samsung’s TV Plus, Vizio’s SmartCast and Comcast-owned Xumo

WarnerMedia Gets Nielsen to Revise Xmas-week Streaming Rankings, 'Wonder Woman 1984' Now No. 1
By Addie Morfoot last updated
DC Comics movie racked up nearly 2.3 billion minutes to total viewing to beat Disney-Pixar’s ‘Soul,’ according to updated figures

Disney Plus’ ‘Soul’ Ranked No. 1 for Christmas Week Streaming, Nielsen Says
By Addie Morfoot published
But research company’s new ranker notably excludes HBO Max and ‘Wonder Woman 1984’

‘The Mandalorian’ Rises to No. 1 in Nielsen’s Top 10 SVOD Rankings
By Addie Morfoot last updated
The season 2 finale of the Disney Plus hit climbs higher than any non-Netflix show in the six-month history of Nielsen’s list

Netflix’s ‘Ozark’ was Streaming’s Most Watched Original Show of 2020, Nielsen Says
By Addie Morfoot published
‘The Office’ was the most-watched SVOD show of all last year; Nielsen also starts tracking the ‘theatrical’ streaming biz

Nielsen: ‘The Office’ Goes Out at No. 1
By Addie Morfoot published
Research company's Dec. 7-13 weekly rankings reveal nearly 1.3 billion minutes of streaming time on Netflix

Sandeep Gupta
By Addie Morfoot published
Vice President and General Manager, Amazon Fire TV, Amazon

Krishan Bhatia
By Addie Morfoot published
Executive VP, Business Operations and Strategy, NBCUniversal’s Advertising Sales Division
The smarter way to stay on top of the streaming and OTT industry. Sign up below.



