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Discovery Channel Aiming Big With Original Documentaries

Discovery Channel is ramping up its development of marquee specials and documentaries as it continues to establish itself as one of the leading brands in factual programming, according to Nancy Daniels, chief brand officer of Discovery and factual for Discovery Inc. 

In a recent Multichannel News video interview, Daniels outlines the network's original programming strategy, which includes such tentpole shows as Serengeti and Egypt Live: Expedition Unknown.