OTT Spotlight: BritBox Serving Up Top British TV Fare

By R. Thomas Umstead
published

Subscription streaming service BritBox is focused on delivering quality, new and classic British Tv fare to American viewers, according to BritBox president Soumya Sriraman. 

The two-year old SVOD channel, created by ITV and BritBox, offers iconic favorites, exclusive premieres, and current series and soaps, most of which are available within 24 hours after their UK premiere, according to the service. Sriraman discusses the BritBox brand as well as the digital streaming platform in the latest episode of MCN Original Videos' "OTT Spotlight."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.