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Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks

By Jon Lafayette published

Contextual matching can reduce viewer loss

Currency
Family watching TV

Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)

By Ron Gutman published

Why streamers are in fierce competition for content discovery across the CTV ecosystem

Technology
Frequency CEO Blair Harrison

You Want It All? ‘We Got You’ — 5 Questions With Frequency CEO Blair Harrison

By Jack Reid published

Next TV is expanding its coverage of the technologists and technology vendors that make streaming happen. Today’s focus is on Frequency ... and its new partnership with Wurl

Technology
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Wurl Sold to Silicon Valley Marketing Platform Company AppLovin for $430 Million

By Daniel Frankel published

Cash and stock deal will leave Wurl's Palo Alto-based management team intact

Business
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Wurl Touts Behind-the-Scenes Work on Plex Live-Linear Channels Launch

By Daniel Frankel last updated

Tech vendor says that 42 of the service’s live-linear channels reside on its network

Technology
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Wurl Adds Content Partners for MVPD-Focused OTT Offering

By Jeff Baumgartner published

Streaming
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Wurl, IGN Launch Streaming TV Channel

By Chris Tribbey published

Technology
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Wurl Seeks Streaming Ad-Vantage

By Jeff Baumgartner published

Advertising
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Samsung Beefs Up OTT Programming on Smart TVs

By Daniel Frankel published

Technology
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Arris Takes OTT For A Whirl With Wurl

By Jeff Baumgartner published

Technology
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