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Upfront 2020

30 Rock Upfront Special NBCU
NBCU’s ‘30 Rock’ Upfront Wins Bronze Cannes Prize Amid pandemic, special was shot on iPhones
Stephen Colbert's avatar during ViacomCBS's virutal upfront.
2020-21 Upfront Volume Down 15%: Media Dynamics $3 billion in 2019-20 upfront buys cancelled because of COVID
NBCU
NBCU’s Shell: Upfront ‘Much Better than Expected’ Prices up slightly, volume down slightly

Latest Upfront 2020

60% of Advertisers Bought Less in Upfront: Survey

By Jon Lafayette last updated 30 September 20

Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing

Broadcasting & Cable
The Saints play the Raiders during a Monday Night Football game

Networks Declare Victory in Unusual Upfront Market

By Jon Lafayette published 28 September 20

Pricing positive amid pandemic, though volume declines

Multichannel News
James Corden, Jim Nantz, and Tony Romo provide upfront information for ViacomCBS.

Guest Blog: The 2020 Upfronts Raised More Questions Than Answers. That’s Good.

By Jack Bamberger, Amobee published 8 September 20

In the wake of the 2020 upfronts, we should focus on asking the right questions about the future of our industry.

Broadcasting & Cable

A+E Networks Set for Upfront With Content Ready to Run

By Jon Lafayette published 8 May 20

Multichannel News

ViacomCBS Upfront Touts Power of Combination

By Jon Lafayette published 19 May 20

Multichannel News

Disney Sets Virtual Upfront Roadshow for Buyers, Clients

By Jon Lafayette published 7 May 20

Multichannel News

ViacomCBS Planning Virtual Upfront @Home May 18-19

By Jon Lafayette published 6 May 20

Multichannel News
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