Latest about Upfront 2020
NBCU’s ‘30 Rock’ Upfront Wins Bronze Cannes Prize
The one-time special episode of 30 Rock that NBCUniversal put together for its 2020 upfront presentation won a Bronze award at the Cannes Lion Festival.
2020-21 Upfront Volume Down 15%: Media Dynamics
National television networks sold 15% less advertising in the COVID-impacted 2020-21 upfront, according to preliminary estimates from Media Dynamics.
NBCU’s Shell: Upfront ‘Much Better than Expected’
This year’s unusual upfront market was stronger than expected, according to NBCUniversal CEO Jeff Shell.
60% of Advertisers Bought Less in Upfront: Survey
Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing
Networks Declare Victory in Unusual Upfront Market
Pricing positive amid pandemic, though volume declines
