The Information

Netflix Hollywood HQ — Netflix's Advertising Ambitions Will Reportedly Drive Up Its Program Licensing Costs by 20% Admittedly, much of the talk centering on how Netflix might quickly ramp up to selling ads, and who it will partner with to get it done, is mere speculation at this point. But the punditry on the topic is overwhelming right now

Back of the napkin math — Netflix Could Boost U.S. Revenue by 21% with Ad-Supported Tier - Report 'The Information' does some back-of-the-napkin math and comes up with some good projections for the beleaguered streaming giant

IMDb TV — Roku's Rosenberg: 'We're Not in Talks With Amazon at This Time' Roku exec shoots down report in 'The Information' about a possible two-front tech war with Amazon and Google

Latest The Information

Apple TV Plus' $500 Million Marketing Push Has Already Begun

By Daniel Frankel published 13 September 21

Commercials for upcoming Isaac Asimov adaptation 'Foundation,' second season of 'See,' invade TV screens on NFL opening week

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Apple Throws Its Hat into the ‘NFL Sunday Ticket’ Ring

By Daniel Frankel published 9 July 21

Tech giant is in early talks with the league to secure the out-of-market games package after 2022, ‘The Information’ reports

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YouTube’s Connected TV Viewing Swells to 40%

By Daniel Frankel published 23 June 21

Ad tech execs say the share of audience watching the ad-supported service on TVs instead of computers and smart phones very quickly grew from only around 12% amid the pandemic

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Comcast Has Stopped Funding Hulu

By Daniel Frankel last updated 11 June 21

According to ‘The Information,’ Comcast and Disney are currently in arbitration over the money-losing SVOD service’s valuation, a pivotal number as Comcast gets ready to compel Disney to buy out its 33% stake in the joint venture

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Netflix Has Reportedly Discussed Licensing Shows to Media Companies

By Daniel Frankel published 14 March 21

In a reversal of traditional roles, the streaming giant is reported to have had talks with ViacomCBS and NBCU about running original shows and movies on their networks

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Disney Plus Has Around 40 Million U.S. Subscribers (Report)

By Daniel Frankel published 25 February 21

Internal documents perhaps explain why the conglomerate is bolstering its European programming slate

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Peacock Only Has 11.3 Million Active Viewing Households, Report Says

By Daniel Frankel published 11 February 21

NBCU is said to be looking for ways to grow its under-performing streaming service without spending a lot of money. Could a tie-up with WarnerMedia be in its future?

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