The Information
Latest about The Information

Netflix's Advertising Ambitions Will Reportedly Drive Up Its Program Licensing Costs by 20%
By Daniel Frankel last updated
Admittedly, much of the talk centering on how Netflix might quickly ramp up to selling ads, and who it will partner with to get it done, is mere speculation at this point. But the punditry on the topic is overwhelming right now

Netflix Could Boost U.S. Revenue by 21% with Ad-Supported Tier - Report
By Daniel Frankel published
'The Information' does some back-of-the-napkin math and comes up with some good projections for the beleaguered streaming giant

Roku's Rosenberg: 'We're Not in Talks With Amazon at This Time'
By Daniel Frankel published
Roku exec shoots down report in 'The Information' about a possible two-front tech war with Amazon and Google

Apple TV Plus' $500 Million Marketing Push Has Already Begun
By Daniel Frankel published
Commercials for upcoming Isaac Asimov adaptation 'Foundation,' second season of 'See,' invade TV screens on NFL opening week

Apple Throws Its Hat into the ‘NFL Sunday Ticket’ Ring
By Daniel Frankel published
Tech giant is in early talks with the league to secure the out-of-market games package after 2022, ‘The Information’ reports

YouTube’s Connected TV Viewing Swells to 40%
By Daniel Frankel published
Ad tech execs say the share of audience watching the ad-supported service on TVs instead of computers and smart phones very quickly grew from only around 12% amid the pandemic

Comcast Has Stopped Funding Hulu
By Daniel Frankel last updated
According to ‘The Information,’ Comcast and Disney are currently in arbitration over the money-losing SVOD service’s valuation, a pivotal number as Comcast gets ready to compel Disney to buy out its 33% stake in the joint venture

Netflix Has Reportedly Discussed Licensing Shows to Media Companies
By Daniel Frankel published
In a reversal of traditional roles, the streaming giant is reported to have had talks with ViacomCBS and NBCU about running original shows and movies on their networks
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