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Amazon

Amazon Prime Video Set To Grab More Than $1 Billion in Ad Revenue in 2024

By Jon Lafayette published

MoffettNathanson sees e-commerce giant’s move as more bad news for linear TV

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Amazon

Amazon Will Add More Streaming Commercials to Prime Video

By Jon Lafayette published

Ad-free tier to be offered at $2.99 a month

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Paramount Global CEO Bob Bakish arrives at July’s Allen & Co. Media and Technology Conference in Sun Valley, Idaho.

Paramount’s Bob Bakish Touts Digital Advertising Growth

By Jon Lafayette published

Direct-to-consumer advertising up 21% in Q2, while linear TV ads dropped 10%

Advertising
Roku Watch Along Ad

Magna Study Finds New Roku Ad Formats Draw Better Results

By Jon Lafayette published

Ad recall, brand favorability and intent to search rise

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Streaming Ad Demand Hurt By Pandemic: Conviva

By Jon Lafayette last updated

While streaming got a boost from the pandemic, the economic weakness caused by the virus hurt advertising aimed at streaming viewers, according to a new report from Conviva.

Streaming