scatter market Latest about scatter market Bad Audience Estimates Hurt Linear Television as Upfronts Approach By Jon Lafayette published 15 February 21 Make-good ads frustrate advertisers — but they don’t want cash back Currency Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% By Jon Lafayette published 30 October 18 Marketing TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Marketing AMC Sells Out 'Mad Men' Finale By Jon Lafayette published 1 April 15 Content TV Ad Revenue Up 10% in October: SMI By Jon Lafayette published 18 November 15 Marketing NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Bad Audience Estimates Hurt Linear Television as Upfronts Approach By Jon Lafayette published 15 February 21 Make-good ads frustrate advertisers — but they don’t want cash back
