scatter market Latest about scatter market Bad Audience Estimates Hurt Linear Television as Upfronts Approach By Jon Lafayette published 15 February 21 Make-good ads frustrate advertisers — but they don’t want cash back Currency AMC Sells Out 'Mad Men' Finale By Jon Lafayette published 1 April 15 Content TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Marketing Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% By Jon Lafayette published 30 October 18 Marketing TV Ad Revenue Up 10% in October: SMI By Jon Lafayette published 18 November 15 Marketing NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Bad Audience Estimates Hurt Linear Television as Upfronts Approach By Jon Lafayette published 15 February 21 Make-good ads frustrate advertisers — but they don’t want cash back
