scatter market Bad Audience Estimates Hurt Linear Television as Upfronts Approach Make-good ads frustrate advertisers — but they don’t want cash back Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% TV Ad Revenue Up 10% in October: SMI Latest scatter market Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% By Jon Lafayette published 30 October 18 Multichannel News TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Are Kenny, Chuckster and 'Inside the NBA' Moving to Amazon?2‘Judge Judy,’ ‘Hot Bench’ Renewed for 2 More Years 3ESPN, Amazon Prime Video Reportedly Close To New Deals With the NBA 4RuPaul Game Show ‘Lingo’ Returns to CBS May 24 5Catchy Comedy Features ‘Gomer Pyle, USMC’ Weekend Marathon