privacy
Latest about privacy

Predicting the Top Trends in Media for 2023
By Dave Coleman published
Audience measurement, consumption shifts and the future of sports rights are top of mind for the new year

Online Advertisers Prepped for Multistate Privacy Compliance Challenges
By John Eggerton last updated
IAB updates blueprint for handling differing consent regimes

FTC Report Targets ‘Dark Patterns’ That Deceive Online Users
By John Eggerton last updated
Agency warns it is on the lookout for consumer manipulation

Bipartisan Privacy Bill Would Limit Targeted Advertising
By John Eggerton published
Measure lets consumers opt out; kids and minors could not be targeted at all

More Legislators Call for TikTok Investigation
By John Eggerton published
BuzzFeed story drives more buzz around data sharing

Senators Seek FTC Investigation of TikTok
By John Eggerton published
Cite report app shares sensitive U.S. info in China

Privacy Bill Draft Would End Ad-Supported Internet Model: ITI
By John Eggerton published
But still calls it 'most credible' draft yet for federal privacy legislation

IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising
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