Out of Home

Sports get big boost from viewing in bars, restaurants

Nielsen collaborates on custom survey of group viewing

Under pressure from clients who felt blindsided, Nielsen will include out-of-home viewing in its national ratings, starting in September as originally planned.

ViacomCBS blasted Nielsen’s surprise decision to postpone adding out-of-home viewers to its ratings.

In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.

VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.

Rockbot, a Google backed company that already sells a professional grade music jukebox service to restaurants, bars and other commercial venues, is aiming to disrupt the out-of-home video business.