VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.
ViacomCBS blasted Nielsen’s surprise decision to postpone adding out-of-home viewers to its ratings.
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.
Rockbot, a Google backed company that already sells a professional grade music jukebox service to restaurants, bars and other commercial venues, is aiming to disrupt the out-of-home video business.
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