Out of Home
Latest about Out of Home

Nielsen Expands Panel Measuring Out-of-Home Television Viewing
By Jon Lafayette published
Sports get big boost from viewing in bars, restaurants

NFL Finds 31% More Thanksgiving Viewers Than Originally Reported
By Jon Lafayette last updated
Nielsen collaborates on custom survey of group viewing

Nielsen Reverses Course on Out-of-Home Viewing
By Jon Lafayette last updated
Under pressure from clients who felt blindsided, Nielsen will include out-of-home viewing in its national ratings, starting in September as originally planned.

ViacomCBS Blasts Nielsen Out-of-Home Ratings Delay
By Jon Lafayette last updated
ViacomCBS blasted Nielsen’s surprise decision to postpone adding out-of-home viewers to its ratings.

Nielsen Delays Adding Out-of-Home to Ratings
By Jon Lafayette last updated
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.

VAB Calls on Nielsen to Reverse OOH Delay
By Jon Lafayette last updated
VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.

Rockbot Seeks to Take Out-of-Home Market Share From Pay TV Operators
By Daniel Frankel published
Rockbot, a Google backed company that already sells a professional grade music jukebox service to restaurants, bars and other commercial venues, is aiming to disrupt the out-of-home video business.
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