out-of-home

Sports get big boost from viewing in bars, restaurants

Nielsen collaborates on custom survey of group viewing

Under pressure from clients who felt blindsided, Nielsen will include out-of-home viewing in its national ratings, starting in September as originally planned.

ViacomCBS blasted Nielsen’s surprise decision to postpone adding out-of-home viewers to its ratings.

In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.

VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.

Rockbot, a Google backed company that already sells a professional grade music jukebox service to restaurants, bars and other commercial venues, is aiming to disrupt the out-of-home video business.