Needham & Co. Latest about Needham & Co. Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom) By David Bloom published 7 November 22 Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition Business Pay TV Can Fend Off OTT, Financial Analysts Contend By Gary Arlen published 11 April 17 As I Was Saying NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom) By David Bloom published 7 November 22 Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition
