Lotame Latest about Lotame Lotame Adopts Unified ID 2.0 To Bolster CTV Business By Jon Lafayette published 18 January 24 Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies Currency Lotame Profiles Political TV Watchers By John Eggerton published 22 September 20 Says political marketers can engage big screen audience Policy Lotame Targets the Smart TV By Jeff Baumgartner published 23 March 16 Advertising NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Lotame Adopts Unified ID 2.0 To Bolster CTV Business By Jon Lafayette published 18 January 24 Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies
Lotame Profiles Political TV Watchers By John Eggerton published 22 September 20 Says political marketers can engage big screen audience
