linear tv
Latest about linear tv

Linear TV Hours Watched Dropped 2% in 2nd Half of 2022: Samba TV
By Jon Lafayette published
Less than 50% of households watch linear TV every day

ESPN Adds More Linear TV NHL Telecasts to Schedule
By R. Thomas Umstead last updated
Nearly half of 103 regular-season hockey telecasts to air on ABC, ESPN

Linear TV Is 'Hanging by a Thread,' Moffett Says
By Mike Farrell last updated
Cable loses 1.048 million subs in Q2, overall pay TV subscribers fall by 6.1%

Putting Ad Money in Linear or Streaming Networks Isn’t an Either/or Proposition, Says Comcast’s James Rooke
By Mike Farrell last updated
Comcast Advertising chief says collaboration will give advanced ad technology the boost it needs

Netflix's Hastings: Broadcast and Cable TV Will Swim With the Fishes in 5-10 Years
By Daniel Frankel last updated
Bold impending death declaration comes after major linear networks just re-upped their NFL deals for the next 11 years

How To Reach Consumers Watching Both Linear and Streaming TV
By Monica Longoria published
Using connected TV to go after cord-cutters is only part of the story

Advertisers Don’t Need to Choose Between CTV and Linear
By Marcy Pentoney last updated

OTT Access Revenue Grew 37% in 2021; to Nearly Double by 2024, Convergence Says
By Mike Farrell published
Battle for the American Couch Potato report predicts OTT subscriber additions will shrink from 80 million in 2022 to 50 million in 2024
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