Kelly Abcarian
Latest about Kelly Abcarian

NBCUniversal Seeks Metrics For Emotion and Ad Quality
By Jon Lafayette published
Dumbstruck’s methodology among those being tested

Agencies, Clients Join NBCU Measurement Innovation Forum
By Jon Lafayette published
Ford, Pfizer, Target GroupM, OMD, Magna sign up

Nielsen Exec Kelly Abcarian Takes Post at NBCU Advertising
By Jon Lafayette last updated
Named head of measurement and impact group

The Secret to Successful Addressable TV
By Kelly Abcarian, Nielsen last updated
Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.




