Kelly Abcarian

Latest about Kelly Abcarian

Kelly Abcarian NBCU Measurement Forum

NBCUniversal Seeks Metrics For Emotion and Ad Quality

By Jon Lafayette published

Dumbstruck’s methodology among those being tested

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Kelly Abcarian

Agencies, Clients Join NBCU Measurement Innovation Forum

By Jon Lafayette published

Ford, Pfizer, Target GroupM, OMD, Magna sign up

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Kelly Abcarian

Nielsen Exec Kelly Abcarian Takes Post at NBCU Advertising

By Jon Lafayette last updated

Named head of measurement and impact group

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Kelly Abcarian, general manager, Nielsen Advanced Video Advertising

The Secret to Successful Addressable TV

By Kelly Abcarian, Nielsen last updated

Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.

BC Guest Blog
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She Measures Up

By Rob Edelstein published

Fates & Fortunes
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Heads Up!

By Mike Farrell published

Technology
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Advanced Advertising: COVID-19 Presents Challenges, Opportunities

By Mike Farrell published

Advertising
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My New Co-Workers Are A Cure for COVID Fatigue

By Kelly Abcarian, Nielsen published

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