interactive advertising Amazon Rolling Out Interactive Commercial Formats for Prime Video (Upfronts) Viewers can make purchases with their remote controls Trade Desk, Magnite Offer Programmatic Interactive CTV Personalized integrations available through 50 publisher apps Verizon, Innovid, BrightLine Join for Interactive CTV Ads 71% of CTV viewers use mobile devices whil watching TV Latest interactive advertising Cognitive Networks Lands $14.5M By Jeff Baumgartner published 2 December 14 Multichannel News Watchwith Launches In-Program Ad Platform By Jeff Baumgartner published 23 September 15 Multichannel News Watchwith, Moat Forge Ad Pact By Jeff Baumgartner published 16 December 15 Multichannel News HSN App Added to Amazon Fire TV By Jon Lafayette published 4 March 16 Multichannel News Arris Splashes Cash on Watchwith By Jeff Baumgartner published 18 November 15 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
