interactive advertising

Latest about interactive advertising

By Jon Lafayette published 7 May 24

Viewers can make purchases with their remote control

By Jon Lafayette last updated 20 April 21

Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.

By Jon Lafayette published 17 September 20

Verizon Media said it is teaming up with Innovid and Brightline to offer marketers interactive ads on connected TV.

By Jon Lafayette published 4 March 16

By Jeff Baumgartner published 18 November 15

By Jeff Baumgartner published 23 September 15

By Jeff Baumgartner published 2 December 14

By Jeff Baumgartner published 16 December 15

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