integration

Latest about integration

Pitbull, Yandel, El Alfa and Wisin rehearse at the BB&T Center in Sunrise, Fla.

Mazda, Oreo, T-Mobile, Verizon New 'Latin Music Awards' Sponsors

By Jon Lafayette last updated

Telemundo said that Mazda, Oreo, T-Mobile and Verizon will be first-time sponsors of the 2020 Billboard Latin Music Awards when the show airs on Wednesday.

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Integrating a product into programming boosts recall.

Study Finds Integrations Thrive in OTT Environment

By Jon Lafayette last updated

TripleLift sees 50% increase in brand recall

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Lowe’s Helps ‘American Idol’ Finalists Build Stages at Home

By Jon Lafayette published

Shot-at-home finale airs Sunday

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PwC Study: Complexity Dampens Merger Success

By Mike Farrell published

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