IHS Markit

Latest about IHS Markit

Engineer testing vehicle on rolling road in anechoic chamber

Premion Expands Deal With Polk To Help Auto CTV Campaigns

By Jon Lafayette published

Data about vehicle buyers provides targeting, attribution

Currency
Tegna

NewFronts: Tegna Adds Attribution For Auto, Travel Campaigns

By Jon Lafayette published

Tegna said it will provide expanded measurement of the results of linear and streaming ad campaigns for its automotive and streaming campaigns.

Currency
data

605 Beefs Up Capabilities With New Data Alliances

By Jon Lafayette last updated

Deals with Catalina, PlaceIQ, Polk promise faster, more accurate campaign measurement

Advertising
null

2018 to Mark Starting Point for 8K Displays: IHS Markit

By Jeff Baumgartner published

Technology