crossplatform measurement Latest about crossplatform measurement VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement By Jon Lafayette published 9 March 23 Is an impression an impression, or should only premium video count? Currency Nielsen Unifying Audience Measurement Under Brown By Jon Lafayette published 26 August 20 Exec oversees linear TV, advanced TV and digital video Streaming Rentrak-comScore Amps Up Ratings War By Mike Farrell published 5 October 15 Business Merger Will Boost Competition, Cooperation By Jane Clarke, CIMM published 5 October 15 MCN Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement By Jon Lafayette published 9 March 23 Is an impression an impression, or should only premium video count?
Nielsen Unifying Audience Measurement Under Brown By Jon Lafayette published 26 August 20 Exec oversees linear TV, advanced TV and digital video
