Brian Wieser Latest about Brian Wieser Analyst: Commercial Loads Rose in November By Jon Lafayette last updated 3 September 20 Advertising Ad Spending Drops ‘Predictable’ as Businesses Deal with Virus By Jon Lafayette published 22 June 20 Forecasting advertising spending during an unpredictable worldwide pandemic is easier than it sounds, according to Brian Wieser, global president, business intelligence, at media buyer GroupM. Currency Pay TV Universe Continues to Decay, Analyst Wieser Says By Jon Lafayette published 30 May 17 Business National TV Advertising Falls 1% During Second Quarter By Jon Lafayette published 10 August 17 Marketing Old Controversies and New Businesses By George Winslow, Contributing Writer published 2 January 17 Streaming Greater Than the Sum of Their Parts By Mike Farrell published 6 June 16 Business Analyst: ‘Systemic Mismanagement’ at Facebook Poses New Risks By Mike Farrell published 21 March 18 Marketing Consolidation Gets Top Billing in Earnings Season By Mike Farrell published 5 February 18 Distribution News Viewing Rises 6% in 2017, Analyst Says By Jon Lafayette published 3 January 18 Audience Measurement Group M Names Wieser Global President Business Intelligence By Mike Farrell published 6 February 19 Fates & Fortunes 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Ad Spending Drops ‘Predictable’ as Businesses Deal with Virus By Jon Lafayette published 22 June 20 Forecasting advertising spending during an unpredictable worldwide pandemic is easier than it sounds, according to Brian Wieser, global president, business intelligence, at media buyer GroupM.
