Blockchain

Latest about Blockchain

Tim Vanderhook of Viant at 2022 Advanced Advertising Summit
Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech

By Mike Farrell Last updated

Viant CEO Vanderhook offers advice to ad-tech startups

Advertising
NFTs
Can Fox Mine Digital Gold In NFT Wild West With Eluvio Investment?

By David Bloom Published

It’s just possible that Rupert Murdoch and his boutique media joint might be onto something that other media companies should be thoroughly investigating, too

Technology
Blockchain Creative Labs Fox Eluvio
Fox Invests in Blockchain Technology Firm Eluvio

By Jon Lafayette Last updated

Fox said it has made a strategic investment in Eluvio, a company that manages and monetizes content via blockchain technology.

Currency
Capitol Hill
House Passes American COMPETE Act

By John Eggerton Published

Requires study of impacts of IoT, blockchain and more

Policy
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AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud

By Jon Lafayette Published

MadHive acts as DSP; SSP is Beachfront

Advertising
Capitol Hill
House Republicans Outline Tech Legislative Agenda

By John Eggerton Published

Includes promoting IoT and combating misinformation online

Policy
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Dish Looking to Fight Video Piracy with Blockchain

By Daniel Frankel Published

Dish Network is looking to use blockchain technology to better track video content and keep it out of the hands of digital pirates.

Viewpoint
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FreeWheel Taps Kalita as CTO of Blockchain-Enabled Ad Platform Blockgraph

By Daniel Frankel Published

Advertising
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CableLabs Identifies Blockchain Security Threats

By Daniel Frankel Published

Technology
null
Congressional Caucus Created to Push Blockchain

By Gary Arlen Published

As I Was Saying
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