Ben Tatta

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Ben Tatta SMI

Ben Tatta Joins Operative as Chief Commercial Officer

By Jon Lafayette published

Executive leaves Standard Media Index after acquisition

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Ben Tatta SMI

New SMI Metric Allows Buyers To Compare TV, Digital Video

By Jon Lafayette last updated

eCPM measure real cost of reaching viewers

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Ben Tatta SMI

Standard Media Index Names Tatta President

By Jon Lafayette published

Ben Tatta, a veteran TV data executive, has joined ad intelligence company Standard Media Index as president.

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Standard Media Index Names Tatta President

By Jon Lafayette published

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