Ben Tatta Ben Tatta Joins Operative as Chief Commercial Officer Executive leaves Standard Media Index after acquisition New SMI Metric Allows Buyers To Compare TV, Digital Video eCPM measure real cost of reaching viewers Standard Media Index Names Tatta President Latest Ben Tatta Standard Media Index Names Tatta President By Jon Lafayette published 7 July 20 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
