ad attribution Kantar’s Project Moonshot Measures Ad Effectiveness Google, Roku, Dish sign up for data platform Why the Advertising Comeback is Anchored in Local OTT TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact Attribution simplified for marketers Latest ad attribution Three Steps to Better Measurement By Brian Baumgart, Conversion Logic published 21 February 18 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Fox Nation Taps Martin Scorsese for ‘The Saints’ Documentary Series 2Walmart Taking Second Try At Antitrust Filings on Vizio Acquisition 3Telemundo Bay Area Names Estephany Haro Assistant News Director 4‘The Steve Wilkos Show’ Renewed for Season 18 5Martin Scorsese To Headline Fox Nation’s Latest Religious-Themed Docuseries, ‘The Saints’