ad attribution

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Kantar’s Project Moonshot Measures Ad Effectiveness

By Jon Lafayette published

Data company Kantar announced Project Moonshot, an ad industry initiative that establishes direct data integrations with ad platforms to asset the impact of advertising on brands and sales.

Advertising
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TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact

By Jon Lafayette last updated

Attribution simplified for marketers

Business
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Three Steps to Better Measurement

By Brian Baumgart, Conversion Logic published

MCN Guest Blog
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Why the Advertising Comeback is Anchored in Local OTT

By John Vilade published

MCN Guest Blog